網絡營銷推廣

網站是(shì)企業在(zài)互聯網上(shàng)宣傳自身品牌和(hé / huò)形象的(de)窗口，在(zài)網絡營銷中起着至關重要(yào / yāo)的(de)作用。而(ér)網站設計的(de)好壞與否直接決定了(le／liǎo)浏覽者對企業實力和(hé / huò)企業形象的(de)評價，良好的(de)網頁設計對提升企業形象，增強企業市場競争力，增加企業的(de)無形資産都是(shì)至關重要(yào / yāo)的(de)，很多時(shí)候，網站風格的(de)準确樹立，可以(yǐ)幫助網站成功一(yī / yì ／yí)半。

On the Internet site is the enterprise market itself and the image of the brand window, network marketing play a crucial role. And the website design of good or bad or not directly determine the visitors to the enterprise strength and the enterprise image of the evaluation, good web design to promote the enterprise image, enhance the enterprise market competitiveness, and increase the intangible asset of an enterprise are all very important, most of the time, the web site of the style of the accurate setting up, can help website half success.

網站設計是(shì)技術與藝術合理、有機的(de)結合。緊跟時(shí)代步伐，網站建設的(de)要(yào / yāo)求将随着科技的(de)進步不(bù)斷變化，整體、統一(yī / yì ／yí)、便于(yú)識别的(de)視覺效果将會催生有創意、有風格、有特色的(de)網站的(de)設計，從而(ér)對品牌企業、産品的(de)形象産生一(yī / yì ／yí)定的(de)效應。

Website design is reasonable technology and art, the organic union. Keep pace with the pace, website construction requirements will with the progress of science and technology changes, whole, unified, facilitate recognition visual effect will gave birth to have originality, style, characteristics of the design of the website, and the brand enterprise, product image produce certain effect.

如何建立一(yī / yì ／yí)個(gè)實用、美觀的(de)網站，如何使網站結構清晰合理、内容準确詳實、頁面生動鮮明，如何保證自己的(de)網站能夠在(zài)廣闊的(de)網絡世界中脫穎而(ér)出(chū)，品盛網絡認爲(wéi / wèi)網站建設策劃方案是(shì)建設網站之(zhī)前必須要(yào / yāo)考慮的(de)問題，我們将網站SEO策劃細節分爲(wéi / wèi)：欄目策劃、功能策劃、風格策劃、内容策劃。

How to build a practical, beautiful web site, how to make the website structure is clear, accurate and reasonable content vivid page, how to ensure your website can in vast network world to the fore, product and network think website construction planning scheme is construction site have to consider the problems before, we will web site planning details are divided into: program planning, function planning, style planning, content planning.

(1)網站欄目策化(The web site for columns)

網站的(de)欄目是(shì)構成網站最重要(yào / yāo)的(de)部分，可以(yǐ)說(shuō)是(shì)網站的(de)骨架，是(shì)承載網站内容的(de)基礎，好的(de)欄目設置，可以(yǐ)幫助用戶更好的(de)了(le／liǎo)解和(hé / huò)使用網站，提高用戶的(de)停留時(shí)間，從而(ér)增加企業的(de)商業機會，合理的(de)欄目設置，可以(yǐ)更好的(de)展示企業的(de)文化、核心價值、産品信息、解決方案等客戶最關心的(de)問題。

Section of the web site is the most important part of a web site, can saying is the frame of website, is the foundation of carrying website content, good column setup, can help users to better understand and use of the site, improve the residence time of users, and increase enterprise business opportunities, reasonable topic setting can better display the enterprise culture, the core value, product information, solutions for customer the most concern.

(2)網站功能策劃(Site function planning)

網站功能是(shì)網站最終能夠被用戶使用的(de)根本，不(bù)同的(de)企業，對網站有不(bù)同的(de)功能需求。我們将根據您的(de)實際需求制定最貼身的(de)技術方案。CNB湖北衆廣網絡技術解決方案主要(yào / yāo)包括網站的(de)軟件環境、硬件環境：

Site function is web site can be used eventually user basis, different enterprise, on web sites have different functions requirements. And we will give you the actual demand of the most personal technical plan. CNB shang pin China technical solutions include web site software environment, hardware environment:

A、網站開發語言(ASP、.NET、PHP)

Web development language (ASP,.net, PHP)

B、數據庫類型(SQL Server、MySql、Access)

Type of database (SQL Server, MySql, Access)

C、服務器類型(虛拟主機、服務器租用、主機托管等)

Server type (virtual host, server rents, hosting, etc)

(3)網站風格策劃(Website style planning)

網站的(de)風格定位是(shì)網站走向成功的(de)起點，其重要(yào / yāo)性應得到(dào)足夠的(de)重視。影響網站風格定位的(de)主要(yào / yāo)因素有公司企業文化、行業特征、産品定位、客戶定位、市場定位等。綜合考慮這(zhè)些因素，品盛網絡的(de)網站設計師、分析師以(yǐ)及策劃師聯合對網站進行風格定位，風格定位的(de)準确性是(shì)網站成功與否的(de)關鍵所在(zài)。網站風格主要(yào / yāo)包括：

The website's style localization is the starting point of the website to success, its importance should get enough attention. Influence the website the main factors of style localization company has a corporate culture, industry characteristics, product positioning, customer orientation, market positioning, etc. Considering these factors, product and the network web designer, analysts and planner combination of the website localization style, style localization accuracy is key to the success of the web site. Website style mainly include:

A、站點的(de)CI(标志，色彩，字體，标語)

The site's CI (symbol, colors, fonts, slogans)

B、版面布局

Page layout

C、浏覽方式

To browse a way

D、交互性

interactive

5、網頁表現形式

Web page form

(4)網站内容策劃

Website content planning

如果說(shuō)欄目是(shì)網站的(de)骨架，那内容就(jiù)是(shì)網站真正的(de)核心，網頁漂亮美觀固然重要(yào / yāo)，可是(shì)真正能吸引和(hé / huò)留住客戶的(de)是(shì)内容。所以(yǐ)，對内容的(de)組織和(hé / huò)提煉就(jiù)變成了(le／liǎo)網站建設過程中最關鍵的(de)一(yī / yì ／yí)個(gè)環節，網站獨創的(de)有價值的(de)内容不(bù)但可以(yǐ)提高訪問用戶的(de)黏貼度，更能有效的(de)提高網站在(zài)搜索引擎中的(de)排名，從而(ér)吸引更多的(de)用戶，對産品合理的(de)分類和(hé / huò)描述，對企業産品的(de)銷售起到(dào)無法估量的(de)作用。網站内容更新頻率同樣是(shì)衡量一(yī / yì ／yí)個(gè)網站水平的(de)重要(yào / yāo)指标，品盛網絡專業的(de)網站策劃團隊爲(wéi / wèi)您提供最佳的(de)内容組織方案，讓您的(de)網站變成一(yī / yì ／yí)個(gè)對客戶真正有價值的(de)網站，從而(ér)爲(wéi / wèi)您創造利益最大(dà)化，超越竟争對手!

If the column is site skeleton, the content that is the core of the real web site, web pages beautiful appearance is important, but really able to attract and retain customers content is. So, for the organization of content and refining becomes a website construction process most key of a link, the web site of the content of the original value not only can improve the user access all degrees, more can effectively improve the web site in the search engine rankings, so as to attract more customers, products and the reasonable classification description, enterprise products sales have inestimable role. Website content is also update frequency measure of a web site the level of the index, product and professional website network planning team to provide you with the best content organization plan, let your website into a real value to customers of the website, and you create benefit maximization, beyond competitive match.

現如今，雖然傳統的(de)營銷模式仍然是(shì)一(yī / yì ／yí)些産品的(de)主要(yào / yāo)銷售和(hé / huò)宣傳渠道(dào)，但随着網絡的(de)飛速發展和(hé / huò)廣泛普及，網絡已經慢慢滲透到(dào)社會的(de)每一(yī / yì ／yí)個(gè)角落。中國(guó)有5億多網民，如果你的(de)産品或服務不(bù)能搶占網絡領域商機，就(jiù)等于(yú)失去了(le／liǎo)這(zhè)部分潛在(zài)消費人(rén)群，失去了(le／liǎo)擴大(dà)市場銷量、增加市場份額的(de)機會。最主要(yào / yāo)的(de)是(shì)會對企業今後的(de)宏觀發展帶來(lái)巨大(dà)的(de)阻礙和(hé / huò)影響。面對這(zhè)一(yī / yì ／yí)現實問題，湖北衆廣網絡網絡營銷專家認爲(wéi / wèi)，網絡營銷對大(dà)部分中小企業來(lái)說(shuō)就(jiù)是(shì)實現超越發展、開拓新的(de)市場領域、帶領企業峰回路轉、精準把握消費人(rén)群的(de)利器。

Nowadays, although the traditional marketing model is still some main sales and publicity channels, but with the rapid development of network and widely available, the network has been slowly seep into every corner of the society. China has more than 500 million Internet users, if your product or service can't preempted network domain business opportunities, is to lose this part of the potential consumer group, and expand the market sales, lost the opportunity to increase market share. The most is to the overall development of enterprise future bring huge obstacles and influence. Face the reality problem, shang pin network marketing experts think China, network marketing for most small and medium-sized enterprise, is to overtake development, to open up new markets, lead the enterprise, accurate grasp turns consumer groups and the tool.

本文發布于(yú)北京網站建設公司湖北衆廣網絡/