網絡營銷推廣

互聯網網站有很多很多，但是(shì)我們的(de)網站是(shì)不(bù)是(shì)每一(yī / yì ／yí)個(gè)網站都具備營銷功能呢 ?營銷型網站 如何建設?

The Internet has many, but our site is it right? Every web site marketing function have? How to build a marketing type website?

營銷型網站必須具有良好的(de)搜索引擎表現營銷型網站的(de)一(yī / yì ／yí)個(gè)顯著特點就(jiù)是(shì)它能“自我推 廣”，這(zhè)突出(chū)體現在(zài)營銷型網站具有良好的(de)搜索引擎表現(通常意義是(shì)指通過搜索引擎優化或 SEO 網站優化，使網站在(zài)搜索引擎上(shàng)搜索相關關鍵詞能夠取得較爲(wéi / wèi)理想的(de)自然排名)，搜索 引擎優化通常涉及頁面結構設計、内容信息組織、内外部鏈接策略等方面，這(zhè)是(shì)一(yī / yì ／yí)個(gè)龐大(dà)的(de) 系統工程，也(yě)是(shì)營銷型網站建設重點需要(yào / yāo)解決的(de)問題;在(zài)網絡營銷型網站建設中，搜索引擎 優化工作是(shì)基礎和(hé / huò)長期的(de)工作，從企業網站的(de)前期規劃階段就(jiù)必須開始進行，而(ér)且必須要(yào / yāo)貫 穿于(yú)企業網站建設和(hé / huò)後期運營過程。

A remarkable characteristic of marketing type site must be search engine marketing type website good is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site (usually means through search engine optimization or SEO website optimization, make the site in the search engine can search relevant keywords obtained natural ranking ideal), search engine optimization usually involves the page structure design, information organization, internal and external link strategy, which is a huge systematic project, is also a marketing type website construction of key problems need to be solved; in the construction of the network marketing website, search engine optimization work is the basis and long-term work, from the initial planning stages of enterprise website must begin, but must be through the enterprise website construction and post operation process.

營銷型網站必須具備良好的(de)用戶體驗感同時(shí)網絡營銷型網站還必須具備良好的(de)用戶體 驗感，能夠讓潛在(zài)客戶快速找到(dào)感興趣的(de)産品或服務，充分了(le／liǎo)解細節内容和(hé / huò)服務特點，通過 各種互動方式與企業建立聯系。

To marketing type site has a good user experience and network marketing type site must have good sense of user experience, to let potential customers quickly find the interest in the product or service, fully understand the details and service characteristics, establish contact with enterprises through various interactive mode.

營銷型網站必須具備良好的(de)細節執行細節執行決定着網站在(zài)搜索引擎的(de)表現，同時(shí)也(yě)是(shì) 給獲得良好用戶體驗的(de)基礎，營銷型網站是(shì)以(yǐ)客戶爲(wéi / wèi)中心，其每個(gè)細節都必須反複推敲、精 雕細琢，這(zhè)樣才能真正提高客戶轉化率。營銷型網站建設實施的(de)整個(gè)過程都應該注意細節， 所以(yǐ)在(zài)網絡營銷型網站建設就(jiù)是(shì)抓住每一(yī / yì ／yí)個(gè)細節，比如：

Marketing type site must have good details of the implementation details of the implementation determines the site in the search engine's performance, but also to the base to obtain good user experience, marketing type site is take the customer as the center, the details of each must be batted, fine vulture fine cut, so we can really improve customer conversion rate. The whole process marketing type website construction should pay attention to detail, so that every detail in the construction of the network marketing website, for example:

前台全部生成 html 靜态頁面、 整站采用 DIV+CSS 結構布局、後台自動生成 xml 格 式的(de)網站地(dì / de)圖、對全站的(de)重要(yào / yāo)圖片和(hé / huò)标簽進行優化、結構化網站結構及代碼結構、系統化的(de) 關鍵詞分布、清晰明了(le／liǎo)的(de)導航、合理的(de)内容組織......等等。

All future generate static HTML pages, the entire station using DIV+CSS structure, the automatic generation of XML lattice type site map, to the station the important pictures and label optimization, structured web structure and code structure, systematic keyword distribution, clear navigation, reasonable content organization... Etc..

營銷型網站必須具備完善的(de)效果評估體系營銷型網站還必須有完備的(de)效果評估體系，它包括流量統計、網站分析、廣告分析等内容。效果評估體系将幫助企業及時(shí)了(le／liǎo)解網站運營過 程中的(de)各項指标和(hé / huò)發展趨勢，清楚當前的(de)廣告投入和(hé / huò)回報情況。效果評估體系對于(yú)企業調整 網絡營銷策略、正确評價網絡營銷的(de)投入産出(chū)比有非常重要(yào / yāo)的(de)作用。

Marketing type site must have perfect effect evaluation system of marketing type site must have perfect effect evaluation system, it includes the flow statistics, site analysis, advertising content analysis. Effect evaluation system will help enterprises understand the website operation indicators and the development trend in the process, clear advertising investment and returns the current. Effect evaluation system for the input and output of network marketing strategy, adjust the correct evaluation of enterprise network marketing is very important.

在(zài)流量轉化方面，對于(yú) B2B 型的(de)企業，企業網站可以(yǐ)提供在(zài)線咨詢、免費電話、短信 通知等轉化服務，而(ér)對于(yú) B2C 電子(zǐ)商務網站，則提供了(le／liǎo)購買訂單、在(zài)線客服、電子(zǐ)地(dì / de)圖等 多種轉化服務，企業客戶可以(yǐ)根據自己的(de)實際需要(yào / yāo)來(lái)選擇。

In the flow transformation, for the B2B type enterprise, the enterprise website can provide online consultation, free telephone, SMS notification into service, and for B2C e-commerce website, provide the purchase order, online customer service, electronic map and other transformation service, customers can choose according to their actual needs.

不(bù)同的(de)行業有不(bù)同的(de)特點，所以(yǐ)說(shuō)我們要(yào / yāo)結合自身網絡營銷的(de)特點進行合理的(de)網站營銷 功能配置!

Different industries have different characteristics, so we should combine the characteristics of their own network marketing network marketing function of reasonable configuration!